Unless you’ve been living under a rock, you’ll already understand the basics of social media, as chances are you’re on Facebook.
Here at Blueprint Bespoke, we understand how difficult it can be to differentiate yourself from everyone else on social media. With Facebook boasting a near 1.8 billion users, how can you stand out?
We have experts – our Social Media Gurus – whose bread and butter is to help you get your business noticed. With a strong basis in Computer Science and IT mixed with thorough training in what engages and inspires people, our Gurus are the best people to have looking after your social media.
We have a range of ways we can help you get the best out of social media, from basic content creation all the way to full Social Media Management. Contact us today to find out what we can do to get you noticed worldwide.
‘Know Your Onions’
As of Q1 2015 Facebook has:
- 1.44 Billion Monthly Active Users
- 1.25 billion mobile users
- 936 million daily users
- 798 million daily active users
- 581 million ‘mobile only’ users
Facebook is well considered the largest social network. Facebook allows business’ to create pages to contain and display information about different collections of people, whether’s it’s a a company, charitable organisation, cause or person. You can share and distribute a range of content including photos, links, statuses, and videos. In fact, research by Quintly found that photos were the most common type of content posted, whereas Video (representing only 3% of overall content) is 62% more engaging.
Facebook leads in referral traffic as almost 25% of all traffic, with Pintrest coming in second at 5%. If you want customers to land on your website, having a strong Facebook presence is the way to go.
Although having only been around since February 2014, Snapchat has the 2 most engagement of any social media platform, including Twitter and Instagram. With 150 million daily active users, it certainly has earned it’s place among the most popular social media platforms.
With the introduction of paid filters and stories, snapchat has opened itself up to companies and individuals using it as a platform to engage others with their products and services. With 7 out of 10 snapchatters being millennials, it is the answer to how to engage millennials to your business.
With 60% of people saying they prefer online video to lie TV, it’s no wonder Youtube has been such a success. Since it’s move from just content delivery to experience, youtube has become a great way to engage with your audience.
With video being in vogue in marketing, video blogs, channel, video series, live streaming, are becoming a great way to meet people with content delivery they want. With the increase of smart phone capability, you can – almost literally anywhere – create a great video and post it online for your following to see and engage with.
With over 400 million active users, an increase of just 40% in the last year, Instagram is a great way to share images. With 52% of teens aged 13 to 17 using Instagram, it’s a great place to engage with that generation, in a way that no other social media network allows you to.
Top brand on Instagram are seeing a huge increase in social engagement compared to other social networks. With Facebook and Twitter’s per-follower engagement at less than 1%, Instagram is 4.21%. Meaning, for everything you post, you get nearly 5% of your followers engaged per post, as opposed to less than 1%. For this reason, Instagram has been crowned “King of Social Engagement”.
With a social network with 71% of it’s 72.5 million users being women, it’s a network which you can really tailor your content to. It’s design as a network enables people to see your content even if they don’t follow you as a company. With a proportionally small amount of new content daily on the site, it gives a real opportunity for small businesses to engage with customers in a marketplace saturated with repins.
Interestingly, pins with prices on them get nearly 40% more likes, repins, and exposure. This makes it a network almost perfect for a small business.
With 310 million monthly active users and 1.3 billion accounts, twitter is a big player in the social media sphere. Twitter creates a great social space where individuals, celebrities, companies can all have access to each other and often show the inner working or behind the scenes that otherwise wouldn’t have been shown. With 80% of users having mnetioned a brand in tweets and users feeling more positive when a company interacts with them, twitter is a great place to build individual relationship with your customers. In the last 2 years alone, there has been a 250% increase in customer service conversations on twitter.
How are people viewing Social Media?
Below is a graph that compares the percent of desktop and mobile users on different social media sites. You can see from the data, that a majority of social media sites are accessed primarily through mobile use. Are your social media accounts responding to this data? Are your accounts optimised for mobile?
Where do People Engage Most?
Below is a graph that shows the minutes people on their mobiles spend on different social media sites a day. We can see from this that Facebook is number 1, which is no surprise, but what is revealing is that Snapchat, Youtube and Instagram are numbers 2 to 4. Does your business have accounts on those social media sites? Are you engaging with your audience where they’re most engaged?
- Mobile Minutes per Day